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Join Us At IFA 2023 in Las Vegas

The International Franchise Association (IFA) is an organization that provides resources and support to franchisors and franchisees. This February, ARC Creative Co is proud to be attending the IFA Tradeshow in person at the Las Vegas Mandalay Bay Convention Center with our executive team.    At the IFA, our executive team will be available to […]

Marketing During a Recession, or a Bagel (if you know, you know)

  In this article you’ll learn: Why you shouldn’t pull your marketing budget during a recession (the lesson of Moxie) The kinds of marketing you should pour your efforts into How to determine where your money is best spent   Marketing During a Recession, or a Bagel (if you know, you know) By Oliver Brainerd […]

Franchise Ads in 2023

By Oliver Brainerd   The world of digital marketing is constantly evolving. Ad platforms change. Tracking opportunities grow and diminish. We saw a lot of things shift in 2022 and more changes are coming in 2023. It’s important to have experts on your accounts so they can pivot when necessary.   Franchise Ads in 2023 […]

Social Media Marketing for Franchises

By Oliver Brainerd   Whenever I think about franchise marketing, I can’t help thinking about the Roman Empire. It’s sort of an over-grand analogy, to be fair, but there are a lot of advantages to it. The expansion and smooth running of the Roman Empire depended on maintaining a balance between bringing Roman stuff to […]

Marketing for Franchises: How To Grow Your Franchise Empire With Digital Marketing

By Oliver Brainerd   Shall we split the party? It’s an important question in several different contexts. And the answer depends on the context. Playing D&D? Heck no! Are you the opening lineup of a horror movie? Heck yeah, we’re splitting up the party! The original lineup for the Rolling Stones? Till death, at least! […]

Google Ads vs. Facebook Ads, a Debate as Old as Pepsi or Coke

  by Oliver Brainerd   I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my mind.” In French, obviously, but it was something like that.   And then Lord Nelson said, “Nope! Coke!”   The rest is, literally, history.   Or something like that. We might not be […]

Facebook Targeting Options that Don’t Include Voodoo

by Oliver Brainerd   There comes a moment in every business owner’s career when they cross the line from an individual nursing the vague sense of how odd it is that Facebook always knows what to advertise to you…to making those creepily precisely targeted Facebook ads. You realize pretty fast that there’s a lot less […]

Types of Email Marketing to Add to Your Marketing Toolshed

by Oliver Brainerd   Marketing is like your granddad’s toolshed. It’s full of a zillion fiddly tools, maybe crowded together in a messy pile or maybe meticulously arranged in shiny toolboxes. But most importantly, it includes subtle variations on a few themes. Like your granddad will tell you, it doesn’t matter how many of these […]

How Often To Send Email Marketing Campaigns

  by Oliver Brainerd   Have you ever watched a Star Trek fan and a Star Wars fan really get into it? Two people, each of them with definitive ideas and reasons, all well-argued and supported with compelling examples, why their side is the best side for the innocent bystander to join. This is a […]

Welcome Email Sequences and Why Your Netflix Queue Has Unfinished Shows

by Oliver Brainerd   If you’re anything like me, you occasionally skim through your Netflix queue and discover about seventy zillion shows and movies that someone only watched for ten minutes then turned off. Odds are it was you, because this is your Netflix queue. You’d like to blame it on Netflix gremlins wouldn’t you? […]