Franchise Marketing Agency
A data-driven, yet personalized approach
Helping Both Franchisors & Franchisees
Marketing for franchises is a delicate balance between blending in WHILE standing out. A company needs brand consistency across all its franchise locations. That’s a gimme. At the same time, each franchise location needs individual attention to ensure its marketing fits the neighborhood it services.
Retaining brand consistency while treating every franchise location as if it’s special is its own kind of, shall we say, challenge. We relish that challenge.
Wait, can you have a strong brand and also a lot of franchise locations?
This is an important question for franchise owners. The answer is, absolutely. If you a) gather and
b) crunch your data right. Then
c) identify what needs individual attention and
d) be almost annoying with applying that personal touch.
Marketing for franchises has to find some synthesis of the two.
It’s the kind of challenge we love. We treat each franchise location with individual care, like an over-attentive gardener, while maintaining the brand you worked so hard to craft.
We are award-winning experts in marketing fundamentals. We’ve received an award from expertise.com as well as other Best-of Marketing Agency awards. So, that’s pretty cool. We’re also a SEMRush Partner and members in of the International Franchise Professionals Group, or IFPG.
So, we know what we’re doing, and we like doing it for franchises because franchises are cool. We have our process dialed in for building digital marketing that works for you.
We can charge less than some other marketing agencies for franchises for the same reason you got into franchising yourself: batch discounts. We never compromise on providing individual attention where it’s needed. We don’t have to. We’ve got some pretty excellent processes in place to gather and apply data to optimize marketing across all of your franchise locations.
SEO stands for Search Engine Optimization. When SEO is done right, your franchise locations should appear at the top of Google search results. This can help bring in a flood of traffic to each location to help keep sales up. Additionally, SEO can be used for franchisors who are marketing to franchisees to expand the number of locations. Strong SEO requires three components: excellent content, stellar tech, and backlinks. We are strong at bringing all three components for impressive results.
Building advertising in the digital worlds of Google and Meta was supposed to take all the guesswork out of ad campaigns. However, if you don’t want to waste money, using skilled professionals is the way to go. Franchises have to do things like run simultaneous ad campaigns in several different areas that talk about the same things in different ways. The location across from the heavy metal festival expects to do different business than the location across from the over-fifties recreation center. And yet, both locations need to keep a sense of the overall charm that the whole corporation has nurtured over the years. You can’t get service like that for prices like these anywhere else in the business. Plus, we are data-driven. We won’t tell you an ad campaign is doing well because it has clicks. If those clicks aren’t turning into calls or sales, they aren’t doing their job. You’ll receive detailed reports for every location so you know how the ads are benefitting each location.
Direct emails still have some of the best ROI in the business, especially for franchise marketing. For one thing, email can provide an intimate feeling. People like that from their local pizza joint, salon, or take-your-pick-business. At the same time, emails are where people still expect to get things like coupons and other deals. If you have any experience with creating email marketing campaigns, you know they’re a mess at the best of times. They’re a bother to set up, they’re a worry to maintain, and they’re a nightmare when you forget them. You run a franchise, and that’s already a massive job. You might have emails from corporate that go out to your entire mailing list. At separate times, you might need to send emails to recipients in specific geographic areas. It gets confusing and overwhelming fast. We have a practiced method for adapting our time-tried tricks to meet franchise marketing challenges.
Social media helps you brand your business. There’s an expectation that your business is present online and interacts in a certain way. Do you have a brand voice? If you don’t, that’s okay, we can help you find it. Share a balance of value, such as coupons, tips, etc. with call to actions to help people become fans and loyal customers. If video scares you, that’s okay. We are here to help with that too.
Need an updated website? We’ve got you covered. You don’t need to pay an arm and leg for a new website, but you want to make sure you have experienced web developers that have more than just design skills. Not only should your website look pretty, but it should also function nicely. This means when we develop a site we pay attention to site speed, mobile friendliness, and more. We can also integrate your POS systems and set up tracking so you know where your sales are coming from.
A Franchise Marketing Agency That Gets Results
Need something more? ARC Creative Co. is a full-service marketing agency. We can help you with PR and other types of marketing as needed. Hop on a call with us to see how we can help your franchise, and to see the discounts we offer when you have a large volume of locations.