Franchisee Marketing

SEO stands for Search Engine Optimization. When SEO is done right, your franchise locations should appear at the top of Google search results. This can help bring in a flood of traffic to each location to help keep sales up. Additionally, SEO can be used for franchisors who are marketing to franchisees to expand the number of locations. Strong SEO requires three components: excellent content, stellar tech, and backlinks. We are strong at bringing all three components for impressive results.

Building advertising in the digital worlds of Google and Meta was supposed to take all the guesswork out of ad campaigns. However, if you don’t want to waste money, using skilled professionals is the way to go. Franchises have to do things like run simultaneous ad campaigns in several different areas that talk about the same things in different ways. The location across from the heavy metal festival expects to do different business than the location across from the over-fifties recreation center. And yet, both locations need to keep a sense of the overall charm that the whole corporation has nurtured over the years. You can’t get service like that for prices like these anywhere else in the business. Plus, we are data-driven. We won’t tell you an ad campaign is doing well because it has clicks. If those clicks aren’t turning into calls or sales, they aren’t doing their job. You’ll receive detailed reports for every location so you know how the ads are benefitting each location.

Direct emails still have some of the best ROI in the business, especially for franchise marketing. For one thing, email can provide an intimate feeling. People like that from their local pizza joint, salon, or take-your-pick-business. At the same time, emails are where people still expect to get things like coupons and other deals. If you have any experience with creating email marketing campaigns, you know they’re a mess at the best of times. They’re a bother to set up, they’re a worry to maintain, and they’re a nightmare when you forget them. You run a franchise, and that’s already a massive job. You might have emails from corporate that go out to your entire mailing list. At separate times, you might need to send emails to recipients in specific geographic areas. It gets confusing and overwhelming fast. We have a practiced method for adapting our time-tried tricks to meet franchise marketing challenges.

Social media helps you brand your business. There’s an expectation that your business is present online and interacts in a certain way. Do you have a brand voice? If you don’t, that’s okay, we can help you find it. Share a balance of value, such as coupons, tips, etc. with call to actions to help people become fans and loyal customers. If video scares you, that’s okay. We are here to help with that too.

Need an updated website? We’ve got you covered. You don’t need to pay an arm and leg for a new website, but you want to make sure you have experienced web developers that have more than just design skills. Not only should your website look pretty, but it should also function nicely. This means when we develop a site we pay attention to site speed, mobile friendliness, and more. We can also integrate your POS systems and set up tracking so you know where your sales are coming from.

Whether you want PR for a new store, to get an existing store seen in local media, or to announce a national campaign, we’ll pitch to the media and set up related events.