Case Study

Identifying, Validating, and Refining

The STEM4Real Way

About STEM4Real.

STEM4Real is a nonprofit organization providing education professionals with the skills, solutions, and material needed to create equal and effective learning environments empowering students of today to become the teachers, scientists, and change-makers of tomorrow.

They came to us having worked with multiple marketing agencies and had a whole jumble of fractured campaigns, messaging, branding, products, and marketing processes that worked to create more confusion than captivation.

Our team of creative strategists walked STEM4Real through an in-depth look at: 

  • Identifying, validating, and refining their client avatar.
  • Organising and optimizing their products and offerings.
  • Revising their pricing to have a competitive and profitable edge.
  • Determining what gaps were present in their marketing strategies and how to resolve them.
  • Discovering new, lucrative, target markets they’d not considered before.
  • And establishing a step-by-step implementation schedule and checklist for making this happen.
  • Finding the gaps in their current website experience and presentation while outlining their best path forward.

As a result, STEM4Real was able to:

  • Organise their marketing structure with clear and executable strategies.
  • Create new relationships with leaders in their industry previously unknown.
  • Expand their product to meet needs they’d previously overlooked.
  • Launch a six-figure campaign in tangible, trackable steps.
  • Re-brand and update their website to reflect their growth and value to their ideal clients clearly and quickly.

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