- Your stack, itemised. Every tool, what it costs a month, what it costs a year — and whether it has produced a single lead in ninety days.
- The time tax. The hours that go into moving data between those tools, priced at your own rate and restated in full working weeks.
- The lead leak test. Five checks on your own enquiry form. Most people find at least two things broken they did not know about.
- Your number. The total, and the ratio between what you spend on tools and what you spend actually reaching people.
Check your email.
The sheet is on its way. If it has not arrived in two minutes, look in Promotions or spam — and if it is there, drag it to your inbox so the next one does not go the same way.
Start on tab 1 with your real billing pages open. Not from memory. Memory is how the forgotten subscriptions stay forgotten.
What this is not
It is a spreadsheet, not a sales call. Nobody will phone you. If the numbers make you want to talk, the link is inside the sheet — and if they do not, the sheet is still yours.
