Cannabis SEO Project

Case Study

Identifying, Validating, and Refining

The Client

How we Helped an Up and Coming Cannabis Company to Fast-track Growth with an Improved and Optimized Website using SEO and Keyword Rankings.

A brand new dispensary was opening their doors. Because they were a fledgling company compared to competitors in the industry, they needed advertising to find clients.

A comprehensive marijuana SEO strategy was essential. Retail cannabis dispensaries within Canada and the USA are restricted in most other advertising mediums. For instance, running cannabis Google ads or Facebook ads is prohibited.

This is exactly why this marijuana dispensary based out of Missouri and California approached us to help them improve their online presence, keyword rankings, and website traffic from organic search results.

Quick Glance at Numbers

About the Client and their Business

The client was a relatively new business. They worked with us since they first opened their doors in 2020. We started working with them on their brand new website.

The only thing that they had prior to working with us was a very simple website which had not been optimized for SEO.

Due to the nature of the business, the company could not do Google ads. Promoting cannabis-related products online is extremely competitive for businesses – for both the licensed retail cannabis stores and the delivery services and mail order dispensaries for the products. This particular client offered both in-store as well as delivery services. A dispensary website, as an example, would have to rank on Page 1 or Page 2 for highly competitive and highly profitable keyword search phrases to see traffic. Therefore, we had to be strategic.

We were delighted to help our client get started to improve their website ranking. We optimized it for SEO, created new content, and acquired backlinks to rank for both local and national search terms.

The Challenge

The main challenge for this client was that they had no other form of marketing, just a very basic website. They also had no SEO strategy in place. Their website was young which meant it hardly had any links from other sources.

Our client was fortunate to find us, as SEO is one of our areas of expertise. We were able to help them grow from nothing other than a simple website to two busy and profitable locations.

The Results

Our client experienced rapid results from working with us, and achieved exponential growth.

Some of the Key Results:

  • They opened 2 Brick and Mortar locations
  • They have had a 1000% sales increase since they first opened their doors
  • We fixed their Website and are seeing tremendous traffic growth since optimizing it

As their overall visibility improved with the positive keyword movement, the client saw a huge increase of thousands of new visitors to their site.

How Search Engine Optimization Helped them Grow

Search Engine Optimization helped this client to grow in a very short period of time. Within 7-9 months they started to appear on the first and second pages of Google, starting the flow of traffic. It quickly grew exponentially.

This client has now been with us for 2 years. We optimized their current webpages including changing slugs, writing new copy, creating new meta titles and meta descriptions, alt text and more. We also updated their business listings. Additionally, we fixed technical issues and found high-domain rating backlinks from cannabis articles. We wrote blog posts with a frequency of four blog posts each month.

Not only did we start moving them up on Google for applicable dispensary terms, but several blogs began to rank as we built up authority on Google to become a trusted site.

We then updated their contract with us to provide 8 blog posts each month to push growth further, and we increased the number of high-domain rating backlinks.

They have now become an authority in the cannabis space and, for several articles, outrank some of the large cannabis publications such as Leafly and Weedmaps.

Our client very quickly went from one physical location to two. Even as a new business, and facing the challenges of the pandemic, they found their footing in the market. They’ve continued to grow and are even discussing opening more locations.

How are they continuing our service and what’s next for their business

The client continues to work with us to find more opportunities for revenue and growth.

They have seen how beneficial it is to work with an agency to get their product out there, instead of hiring a person in-house.

They have talked about opening up new locations as well as expanding their internal team.

Lots of exciting opportunities are opening up for them and we are pleased for them.

How ARC Can Help You Grow Your Business

Are you ready to grow your dispensary online?

ARC Creative Co. is a full-service digital marketing agency with many years of professional experience in website design and development, SEO, brand design, ads, email marketing, and more.

We work with a range of different clients across different industries, including legal service firms, mortgage companies, e-commerce stores, and more.

We have been able to improve business for several of our clients, whether that’s increasing revenue, getting the company acquired for large sums of money, or expanding to multiple locations, all due to massive growth. Our clients become visible in very competitive marketplaces where they now outrank industry leaders.

If you are interested in finding out more about how ARC can assist your company moving forward, get in touch and one of our representatives will reach out to you to discuss how we can work together.

Ready for SEO to elevate your business?

If you’re curious how we can help your business grow online, book a meeting with us. Let’s explore how ARC Creative Co. can help you gain instant power and sellable seduction for your company!