The ARC Creative Co. Blog

Mandalay Bay Las Vegas IFA 2023

Join Us At IFA 2023 in Las Vegas

The International Franchise Association (IFA) is an organization that provides resources and support to franchisors and franchisees. This February, ARC Creative Co is proud to be attending the IFA Tradeshow in person at the Las Vegas Mandalay Bay Convention Center with our executive team.    At the IFA, our executive

Read More »
franchise ads

Franchise Ads in 2023

By Oliver Brainerd   The world of digital marketing is constantly evolving. Ad platforms change. Tracking opportunities grow and diminish. We saw a lot of things shift in 2022 and more changes are coming in 2023. It’s important to have experts on your accounts so they can pivot when necessary.

Read More »
social media marketing for franchises

Social Media Marketing for Franchises

By Oliver Brainerd   Whenever I think about franchise marketing, I can’t help thinking about the Roman Empire. It’s sort of an over-grand analogy, to be fair, but there are a lot of advantages to it. The expansion and smooth running of the Roman Empire depended on maintaining a balance

Read More »
google smart shopping woman on keyboard

Why Google SMART Campaigns are Not the Way to Go about Flying

By Oliver Brainerd We like automation but not Google SMART Campaigns. Cruise control. Autopilot. Automatic responses. Voicemail. Voice to text. Voice control. Okay, Google! We love it. Automation saves us so much time. Time we can use on… You know, I’m not sure where all the time I’ve saved went.

Read More »
Build Backlinks from Scratch

How to Build Backlinks from Scratch, no Kits Needed!

By Oliver Brainerd How to create and build backlinks from scratch. If you’re anything like me, you know several things about backlinks: They make your SEO work better You are pretty sure you’ve seen them before And you definitely know what a link is and which way is back  

Read More »