The International Franchise Association (IFA) is an organization that provides resources and support to franchisors and franchisees. This February, ARC Creative Co is proud to be attending the IFA Tradeshow in person at the Las Vegas Mandalay Bay Convention Center with our executive team. At the IFA, our executive
In this article you’ll learn: Why you shouldn’t pull your marketing budget during a recession (the lesson of Moxie) The kinds of marketing you should pour your efforts into How to determine where your money is best spent Marketing During a Recession, or a Bagel (if you know,
By Oliver Brainerd The world of digital marketing is constantly evolving. Ad platforms change. Tracking opportunities grow and diminish. We saw a lot of things shift in 2022 and more changes are coming in 2023. It’s important to have experts on your accounts so they can pivot when necessary.
By Oliver Brainerd Whenever I think about franchise marketing, I can’t help thinking about the Roman Empire. It’s sort of an over-grand analogy, to be fair, but there are a lot of advantages to it. The expansion and smooth running of the Roman Empire depended on maintaining a balance
By Oliver Brainerd Shall we split the party? It’s an important question in several different contexts. And the answer depends on the context. Playing D&D? Heck no! Are you the opening lineup of a horror movie? Heck yeah, we’re splitting up the party! The original lineup for the Rolling
By Oliver Brainerd We like automation but not Google SMART Campaigns. Cruise control. Autopilot. Automatic responses. Voicemail. Voice to text. Voice control. Okay, Google! We love it. Automation saves us so much time. Time we can use on… You know, I’m not sure where all the time I’ve saved went.
By Oliver Brainerd How to create and build backlinks from scratch. If you’re anything like me, you know several things about backlinks: They make your SEO work better You are pretty sure you’ve seen them before And you definitely know what a link is and which way is back
By Oliver Brainerd Robots are your friends when you want to get a higher google ranking. That’s not a joke. Successful digital marketing, like all marketing, is measured by how successfully it turns people into your loyal fans. When it comes to digital marketing, robots serve as gatekeepers to the
By Oliver Brainerd A Facebook advertising strategy is why people never go to the mall anymore. Or very rarely, and only when they have to. The mall has become a chore. We avoid it when we can. One subtle side effect of this decline in mall rat culture is
Divi or Elementor: WordPress design aids, or your choices for future archvillain pseudonyms? Which are they? Let’s find out. Well, it could be both. It won’t matter what your ultimate, grand scheme for world domination is. In the end, it will require a stunning website or no one will
