by Oliver Brainerd I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my mind.” In French, obviously, but it was something like that. And then Lord Nelson said, “Nope! Coke!” The rest is, literally, history. Or something like
by Oliver Brainerd There comes a moment in every business owner’s career when they cross the line from an individual nursing the vague sense of how odd it is that Facebook always knows what to advertise to you…to making those creepily precisely targeted Facebook ads. You realize pretty fast
by Oliver Brainerd Marketing is like your granddad’s toolshed. It’s full of a zillion fiddly tools, maybe crowded together in a messy pile or maybe meticulously arranged in shiny toolboxes. But most importantly, it includes subtle variations on a few themes. Like your granddad will tell you, it doesn’t
by Oliver Brainerd Have you ever watched a Star Trek fan and a Star Wars fan really get into it? Two people, each of them with definitive ideas and reasons, all well-argued and supported with compelling examples, why their side is the best side for the innocent bystander
by Oliver Brainerd If you’re anything like me, you occasionally skim through your Netflix queue and discover about seventy zillion shows and movies that someone only watched for ten minutes then turned off. Odds are it was you, because this is your Netflix queue. You’d like to blame it
by Oliver Brainerd Do you remember email chains? Those emails you’d get sometimes with six gazillion “fwd:”s in the subject line, and then the email had like, a picture of a kitten or a riddle or an inspiring story or a joke. Or the one I remember most claimed
Let’s talk about improving social media sales. There are many ways to integrate social media into your sales strategy. Social media strategy is essential for sales in the digital era. In fact, more than 50% of sales come from it (SmallBizGenius). When deciding how to use social media
by Oliver Brainerd Do any idiomatic phrases ever smack you in the head with how odd they sound? Like, what do brass tacks have to do with basics? Beats the beets out of me. On a basic level, the most profitable marketing in your toolbox comes from customer relationships.
by Oliver Brainerd The most effective marketing tool you could ever nab is word of mouth from someone with a genuine interest in what you’re doing. This means the most effective social media engagement you’ll ever have will be with people in which you develop genuine relationships. Or if
by Oliver Brainerd If you’re here, it means somebody told you to beef up on Instagram. Or, if we did our job right, then our ninja SEO skills brought this to the top of your search. So let me bottom line this for you. With a wicked content strategy,
