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The ARC Creative Co. Blog

Facebook Targeting Options

Facebook Targeting Options that Don’t Include Voodoo

by Oliver Brainerd   There comes a moment in every business owner’s career when they cross the line from an individual nursing the vague sense of how odd it is that Facebook always knows what to advertise to you…to making those creepily precisely targeted Facebook ads. You realize pretty fast

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types of email marketing

Types of Email Marketing to Add to Your Marketing Toolshed

by Oliver Brainerd   Marketing is like your granddad’s toolshed. It’s full of a zillion fiddly tools, maybe crowded together in a messy pile or maybe meticulously arranged in shiny toolboxes. But most importantly, it includes subtle variations on a few themes. Like your granddad will tell you, it doesn’t

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how often to send email marketing campaigns

How Often To Send Email Marketing Campaigns

  by Oliver Brainerd   Have you ever watched a Star Trek fan and a Star Wars fan really get into it? Two people, each of them with definitive ideas and reasons, all well-argued and supported with compelling examples, why their side is the best side for the innocent bystander

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How to Improve Social Media Sales

How to Improve Social Media Sales

  Let’s talk about improving social media sales. There are many ways to integrate social media into your sales strategy.    Social media strategy is essential for sales in the digital era. In fact, more than 50% of sales come from it (SmallBizGenius). When deciding how to use social media

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customer retention through social media

Customer Retention through Social Media

by Oliver Brainerd Do any idiomatic phrases ever smack you in the head with how odd they sound? Like, what do brass tacks have to do with basics? Beats the beets out of me.   On a basic level, the most profitable marketing in your toolbox comes from customer relationships.

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Social Media Engagement Ideas

Social Media Engagement Ideas

by Oliver Brainerd   The most effective marketing tool you could ever nab is word of mouth from someone with a genuine interest in what you’re doing. This means the most effective social media engagement you’ll ever have will be with people in which you develop genuine relationships. Or if

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