ARC Insights
Category: Ads
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Franchise Ads in 2023
By Oliver Brainerd The world of digital marketing is constantly evolving. Ad platforms change. Tracking opportunities grow and diminish. We saw…
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Why Google SMART Campaigns are Not the Way to Go about Flying
By Oliver Brainerd We like automation but not Google SMART Campaigns. Cruise control. Autopilot. Automatic responses. Voicemail. Voice to text. Voice control.…
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Google Ads vs. Facebook Ads, a Debate as Old as Pepsi or Coke
by Oliver Brainerd I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my…