Why Google SMART Campaigns are Not the Way to Go about Flying

google smart shopping woman on keyboard

We like automation but not Google SMART Campaigns. Cruise control. Autopilot. Automatic responses. Voicemail. Voice to text. Voice control. Okay, Google! We love it. Automation saves us so much time. Time we can use on… You know, I’m not sure where all the time I’ve saved went. Anyway, doesn’t matter. Automation is cool. And Google […]

Google Ads vs. Facebook Ads, a Debate as Old as Pepsi or Coke

Debate - Google Ads vs. Facebook Ads

  by Oliver Brainerd   I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my mind.” In French, obviously, but it was something like that.   And then Lord Nelson said, “Nope! Coke!”   The rest is, literally, history.   Or something like that. We might not be […]

Facebook Targeting Options that Don’t Include Voodoo

Facebook Targeting Options

by Oliver Brainerd   There comes a moment in every business owner’s career when they cross the line from an individual nursing the vague sense of how odd it is that Facebook always knows what to advertise to you…to making those creepily precisely targeted Facebook ads. You realize pretty fast that there’s a lot less […]