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how to increase Google rankings

If you’re interested in learning how to increase Google rankings, you’ve come to the right place! 


We work with a host of clients who are highly motivated to get their websites to show up at the top of Google’s search results.


In this article, we’ll discuss how to increase Google rankings, and how to rank your website on Google’s first page with content, backlinks, internal links, and website performance. These are just four of the many things you can do to push your website higher up on Google.


How to Increase Google Rankings

1. Content

content SEO - how to increase Google rankings

When it comes to ranking on Google, content is king! 


Not only does Google consistently scan for new and original content on the regular, but adding high-value content to your website also gives you space to incorporate SEO keywords and links. 


Adding content to your website is one part art and one science. The art lays in the creativity of the writer. For this purpose, many businesses and organizations choose to hire professional writers who can intuit your brand’s voice and develop a consistent personality for your brand that speaks on your behalf even when you’re not in the room. 


The science of content is in search engine optimization (SEO). SEO is the language Google speaks. A quality marketing business will research what keywords your potential customers are using when they search for your product or service. Content writers take those keywords and slide them into the content on your website without anyone noticing there’s a method to their madness. Using both main keywords and supporting keywords is beneficial to show Google you are an expert on the topic. Placements of these keywords are also important, as headings and positions on the page make a difference. It takes a lot of research for the writer to figure out what they think Google wants to see in the content and then it needs to be executed well. The content should have girth and sources cited.


Readability is also an important aspect of writing content. Things like passive voice sentences, long sentences, and using too many large words can impact your readability score. You can use readability checkers to see your Flesch reading ease score or Gunning Fog scores.


Optimizing your content for Google is one way to ensure your website is reaching your intended audience. Another way to increase Google rankings is to add backlinks throughout your content. 


2. Backlinks

link building

Backlinks to your website increase your website’s trustworthiness in the eyes of Google. These links are created when another website links to your site. But not all backlinks are created equal. The more trusted the website is that is providing you the link, the more your website benefits from that link. SEO software companies use the terms domain rating and domain authority to provide numbers that reflect how trusted your site is. These numbers will vary slightly across platforms. However, in general, receiving a backlink that is over 30 is considered a quality backlink. But the higher the better!


Backlinks with specific anchor texts are beneficial to pushing up specific keywords in Google’s rankings. Anchor text is the clickable text for the link. For example, if you are trying to rank for the term “kids umbrellas,” it’s beneficial to have another site linking to your site’s kids umbrella page with the matching anchor text of “kids umbrellas.”


3. Internal Links


While backlinks are links from other sites, adding internal links send your users from one page on your website to another page on your website. This practice helps Google decipher which of the pages on your website are most popular. Internal links also help Google locate and index all of the pages. When your content writer and web developers use them strategically, internal links can send page authority to important pages on your website. 


There are basically seven benefits to using internal links throughout your website:


  1. Enhance your user’s experience by making information related to their search easy to find from any page on your website.
  2. Improve enhancement metrics of your website by keeping users on your site longer and clicking through more content.
  3. Drive users toward conversion by moving them quickly from initial awareness of your product or service all the way to becoming leads and customers.
  4. Build your website architecture to make clicking from one topic to another easy without leaving your website. 
  5. Improve crawl efficiency by reducing the number of clicks necessary to go from one topic to another with ease.
  6. Build your link equity so users land on strategic spots within your site. The goal here is to eventually have all of your pages ranking with Google.
  7. Tell Google which keyword you want to rank on each page by using anchor texts that provide context about your website to users and Google. 


Once your internal links are accurate and strategically named and placed, you’ll want to check your overall website performance.


4. Check Website Performance 

laptop - website performance

Your website’s performance includes site speed, core web vitals, mobile usability, and more. When sites are too slow or the layout isn’t favored by Google, your rankings may fall drastically. That’s why it’s so important to maintain a healthy website.


Core web vitals are among the newest additions to the Google ranking factors


In May 2020, Google announced its new core web vitals requirement, a set of user-focused metrics designed to measure a page’s “health” in terms of providing a smooth and seamless user experience. These metrics are made up of three components: content loading speed, interactivity and visual stability (Forbes). 


You can check your website’s performance and core web vitals using the Google Page Speed Insights tool.


Fixing your website for these three components can be a daunting task. That’s where ARC Creative Co. comes in. We’ve got a team of professional web developers and SEO service providers that are happy to assess your website and fix what needs to be fixed in order to increase your Google rankings. 


Reach out to our team of content specialists, web developers, and marketing strategists to get started on optimizing your website to get Google’s attention and send you to the top of the list! Schedule a consultation here and receive a free SEO audit.


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