The ARC Creative Co. Blog

google smart shopping woman on keyboard

Why Google SMART Campaigns are Not the Way to Go about Flying

By Oliver Brainerd We like automation but not Google SMART Campaigns. Cruise control. Autopilot. Automatic responses. Voicemail. Voice to text. Voice control. Okay, Google! We love it. Automation saves us so much time. Time we can use on… You know, I’m not sure where all the time I’ve saved went.

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Build Backlinks from Scratch

How to Build Backlinks from Scratch, no Kits Needed!

By Oliver Brainerd How to create and build backlinks from scratch. If you’re anything like me, you know several things about backlinks: They make your SEO work better You are pretty sure you’ve seen them before And you definitely know what a link is and which way is back  

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how to get a higher ranking on google

How to Get a Higher Google Ranking and Make Friends with Robots

By Oliver Brainerd Robots are your friends when you want to get a higher google ranking. That’s not a joke. Successful digital marketing, like all marketing, is measured by how successfully it turns people into your loyal fans. When it comes to digital marketing, robots serve as gatekeepers to the

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honeybook file saver

Honeybook Automation for Small-to-Medium Business

In our opinion, every service business needs Honeybook automation to streamline their business.  A customer relationship management system is exactly what it sounds like: a system that manages relationships with customers. It’s vital that every business has one. Most of the time, small to medium businesses can’t justify a department

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Facebook Targeting Options

Facebook Targeting Options that Don’t Include Voodoo

by Oliver Brainerd   There comes a moment in every business owner’s career when they cross the line from an individual nursing the vague sense of how odd it is that Facebook always knows what to advertise to you…to making those creepily precisely targeted Facebook ads. You realize pretty fast

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types of email marketing

Types of Email Marketing to Add to Your Marketing Toolshed

by Oliver Brainerd   Marketing is like your granddad’s toolshed. It’s full of a zillion fiddly tools, maybe crowded together in a messy pile or maybe meticulously arranged in shiny toolboxes. But most importantly, it includes subtle variations on a few themes. Like your granddad will tell you, it doesn’t

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