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Mastering Franchise Marketing: The Crucial Role of Paid Advertising

In our previous blog, we discussed the Five marketing areas that franchise businesses should familiarize themselves with and shouldn’t ignore. In this blog, we will delve deeper into why paid advertising is crucial for franchise businesses. We will use examples of different types of franchises and how they can leverage paid advertising to reach their […]

Leveraging Email Marketing for Franchise Businesses

If you’re a franchise business looking to boost your marketing efforts, don’t overlook the power of email marketing. With its ability to segment, automate, and personalize campaigns, email marketing can help you engage with your customers in a meaningful way and drive results. In our most recent series, Five Marketing Areas That Franchise Businesses Shouldn’t […]

How Franchises Can Unleash the Power of Social Media

In our series, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of social media management for franchise businesses. In this blog, we will explore why social media is an effective marketing strategy for franchise businesses, covering key aspects such as increased brand awareness, customer interaction and engagement, cost-effective marketing, targeted […]

4 Reasons & Ways To Focus On Local SEO For Franchise Businesses

In our previous blog, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of local search engine optimization (SEO) for franchise businesses. In this blog, we will dive deeper into the topic and explain why local SEO is crucial for franchise businesses and ways you can get started. Local SEO helps […]

Five Marketing Areas That A Franchise Business Shouldn’t Ignore

Franchise businesses operate under a proven business model that has been successful in various locations. However, each franchise unit still needs to promote its products and services to potential customers to drive sales and grow the business. Marketing is, therefore, an essential aspect of any franchise operation. In this five part blog series, we will […]

Marketing During a Recession, or a Bagel (if you know, you know)

  In this article you’ll learn: Why you shouldn’t pull your marketing budget during a recession (the lesson of Moxie) The kinds of marketing you should pour your efforts into How to determine where your money is best spent   Marketing During a Recession, or a Bagel (if you know, you know) By Oliver Brainerd […]

Social Media Marketing for Franchises

By Oliver Brainerd   Whenever I think about franchise marketing, I can’t help thinking about the Roman Empire. It’s sort of an over-grand analogy, to be fair, but there are a lot of advantages to it. The expansion and smooth running of the Roman Empire depended on maintaining a balance between bringing Roman stuff to […]

Marketing for Franchises: How To Grow Your Franchise Empire With Digital Marketing

By Oliver Brainerd   Shall we split the party? It’s an important question in several different contexts. And the answer depends on the context. Playing D&D? Heck no! Are you the opening lineup of a horror movie? Heck yeah, we’re splitting up the party! The original lineup for the Rolling Stones? Till death, at least! […]

Google Ads vs. Facebook Ads, a Debate as Old as Pepsi or Coke

  by Oliver Brainerd   I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my mind.” In French, obviously, but it was something like that.   And then Lord Nelson said, “Nope! Coke!”   The rest is, literally, history.   Or something like that. We might not be […]

Facebook Targeting Options that Don’t Include Voodoo

by Oliver Brainerd   There comes a moment in every business owner’s career when they cross the line from an individual nursing the vague sense of how odd it is that Facebook always knows what to advertise to you…to making those creepily precisely targeted Facebook ads. You realize pretty fast that there’s a lot less […]