ARC Insights
Category: Tips and Tools
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Mastering Franchise Marketing: The Crucial Role of Paid Advertising
In our previous blog, we discussed the Five marketing areas that franchise businesses should familiarize themselves with and shouldn’t ignore. In this…
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Leveraging Email Marketing for Franchise Businesses
If you’re a franchise business looking to boost your marketing efforts, don’t overlook the power of email marketing. With its ability to…
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How Franchises Can Unleash the Power of Social Media
In our series, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of social media management for franchise…
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4 Reasons & Ways To Focus On Local SEO For Franchise Businesses
In our previous blog, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of local search engine optimization…
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Five Marketing Areas That A Franchise Business Shouldn’t Ignore
Franchise businesses operate under a proven business model that has been successful in various locations. However, each franchise unit still needs to…
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Marketing During a Recession, or a Bagel (if you know, you know)
In this article you’ll learn: Why you shouldn’t pull your marketing budget during a recession (the lesson of Moxie) The kinds…
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Social Media Marketing for Franchises
By Oliver Brainerd Whenever I think about franchise marketing, I can’t help thinking about the Roman Empire. It’s sort of an…
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Marketing for Franchises: How To Grow Your Franchise Empire With Digital Marketing
By Oliver Brainerd Shall we split the party? It’s an important question in several different contexts. And the answer depends on…
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Google Ads vs. Facebook Ads, a Debate as Old as Pepsi or Coke
by Oliver Brainerd I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my…