Marketing During a Recession, or a Bagel (if you know, you know)


  In this article you’ll learn: Why you shouldn’t pull your marketing budget during a recession (the lesson of Moxie) The kinds of marketing you should pour your efforts into How to determine where your money is best spent   Marketing During a Recession, or a Bagel (if you know, you know) By Oliver Brainerd […]

Social Media Marketing for Franchises

social media marketing for franchises

By Oliver Brainerd   Whenever I think about franchise marketing, I can’t help thinking about the Roman Empire. It’s sort of an over-grand analogy, to be fair, but there are a lot of advantages to it. The expansion and smooth running of the Roman Empire depended on maintaining a balance between bringing Roman stuff to […]

Marketing for Franchises: How To Grow Your Franchise Empire With Digital Marketing

marketing for franchises - coffee shop

By Oliver Brainerd   Shall we split the party? It’s an important question in several different contexts. And the answer depends on the context. Playing D&D? Heck no! Are you the opening lineup of a horror movie? Heck yeah, we’re splitting up the party! The original lineup for the Rolling Stones? Till death, at least! […]

Google Ads vs. Facebook Ads, a Debate as Old as Pepsi or Coke

Debate - Google Ads vs. Facebook Ads

  by Oliver Brainerd   I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my mind.” In French, obviously, but it was something like that.   And then Lord Nelson said, “Nope! Coke!”   The rest is, literally, history.   Or something like that. We might not be […]

Facebook Targeting Options that Don’t Include Voodoo

Facebook Targeting Options

by Oliver Brainerd   There comes a moment in every business owner’s career when they cross the line from an individual nursing the vague sense of how odd it is that Facebook always knows what to advertise to you…to making those creepily precisely targeted Facebook ads. You realize pretty fast that there’s a lot less […]

Types of Email Marketing to Add to Your Marketing Toolshed

types of email marketing

by Oliver Brainerd   Marketing is like your granddad’s toolshed. It’s full of a zillion fiddly tools, maybe crowded together in a messy pile or maybe meticulously arranged in shiny toolboxes. But most importantly, it includes subtle variations on a few themes. Like your granddad will tell you, it doesn’t matter how many of these […]

How Often To Send Email Marketing Campaigns

how often to send email marketing campaigns

  by Oliver Brainerd   Have you ever watched a Star Trek fan and a Star Wars fan really get into it? Two people, each of them with definitive ideas and reasons, all well-argued and supported with compelling examples, why their side is the best side for the innocent bystander to join. This is a […]

Welcome Email Sequences and Why Your Netflix Queue Has Unfinished Shows

welcome email sequence

by Oliver Brainerd   If you’re anything like me, you occasionally skim through your Netflix queue and discover about seventy zillion shows and movies that someone only watched for ten minutes then turned off. Odds are it was you, because this is your Netflix queue. You’d like to blame it on Netflix gremlins wouldn’t you? […]

How to Improve Social Media Sales

How to Improve Social Media Sales

  Let’s talk about improving social media sales. There are many ways to integrate social media into your sales strategy.    Social media strategy is essential for sales in the digital era. In fact, more than 50% of sales come from it (SmallBizGenius). When deciding how to use social media in your selling strategy, there […]

Social Media Engagement Ideas

Social Media Engagement Ideas

by Oliver Brainerd   The most effective marketing tool you could ever nab is word of mouth from someone with a genuine interest in what you’re doing. This means the most effective social media engagement you’ll ever have will be with people in which you develop genuine relationships. Or if not you, then your marketing […]