ARC Solution
Google Ads for dentists, built around case value — not cheap clicks.
ARC runs Google Ads for dental and medical practices where the constraint is the chair, not awareness. We bid for the cases that carry the practice and measure what actually books.
The problem
A cheap lead and a booked implant are not the same thing.
Most dental accounts are optimised toward the cheapest possible enquiry, which is how a practice ends up with a diary full of hygiene visits and no implants. Google will happily buy you volume — the algorithm does not know that one of those appointments is worth forty times the other unless you tell it.
The second failure is proximity. Patients choose close, and a campaign reaching people who will never drive to you is spending real money on impossible demand. Being dominant in a genuine catchment beats being visible across a city.
And this is a restricted category. Health-related targeting and remarketing are limited by policy, patient data carries obligations most marketing stacks are not built for, and a campaign that ignores that gets disapproved — or worse, does not.
Our approach
What we do for a practice
Separate the economics by procedure
Implants, ortho and routine hygiene are different businesses sharing a building. They get different campaigns, different budgets and different bids, because a shared budget subsidises the least profitable work with the most profitable.
Bid to the catchment, not the map
We work out how far a patient will realistically travel for each procedure — further for an implant than a cleaning — and stop paying for reach beyond it.
Measure the booking, not the click
Call tracking and booked-appointment measurement, so cost per case replaces cost per click as the number that decides anything.
Treat the phone as part of the funnel
A missed call is a booked appointment at the practice down the road. We measure response rates before recommending more spend.
The proof
We have done this, and documented it.
Read the situation, the strategy, the work completed, and the result — including the screenshots behind the numbers.
Common questions
Questions we are asked in this market
How much should a dental practice spend on Google Ads?
Enough to gather meaningful signal in your catchment, and not more than the chair can absorb. That figure depends on your case mix, your close rate on consultations, and local competition — which is why we ask about the practice before proposing a number.
Why are we getting calls but not bookings?
Usually one of three things: the ads are attracting price-shoppers rather than case-ready patients, the calls are not being answered fast enough, or the consultation is not converting. All three are measurable, and none are fixed by more budget.
Can you target implant or ortho patients specifically?
Not by health condition — platform policy restricts that. But intent, search terms, catchment and messaging can all be aimed at higher-value cases, which gets to the same place within the rules.
Do you handle multiple locations?
Yes, and they need separate treatment rather than one campaign averaged across markets. See our multi-location work.
Let’s determine whether this is the right growth lever.
Tell us what the business is trying to achieve, what is currently limiting progress, and what has already been attempted.