ARC Insights
Useful thinking for leaders responsible for growth.
ARC publishes practical guidance on acquisition, authority, conversion, technology, measurement, and marketing operations. Content should help readers make better decisions—not exist only to target a keyword.
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Mastering Franchise Marketing: The Crucial Role of Paid Advertising
In our previous blog, we discussed the Five marketing areas that franchise businesses should familiarize themselves with and shouldn’t ignore. In this blog, we…
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Leveraging Email Marketing for Franchise Businesses
If you’re a franchise business looking to boost your marketing efforts, don’t overlook the power of email marketing. With its ability to segment, automate,…
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How Franchises Can Unleash the Power of Social Media
In our series, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of social media management for franchise businesses. In…
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4 Reasons & Ways To Focus On Local SEO For Franchise Businesses
In our previous blog, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of local search engine optimization (SEO) for…
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Five Marketing Areas That A Franchise Business Shouldn’t Ignore
Franchise businesses operate under a proven business model that has been successful in various locations. However, each franchise unit still needs to promote its…
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Join Us At IFA 2023 in Las Vegas
The International Franchise Association (IFA) is an organization that provides resources and support to franchisors and franchisees. This February, ARC Creative Co is proud…
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Marketing During a Recession, or a Bagel (if you know, you know)
In this article you’ll learn: Why you shouldn’t pull your marketing budget during a recession (the lesson of Moxie) The kinds of marketing…
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Franchise Ads in 2023
By Oliver Brainerd The world of digital marketing is constantly evolving. Ad platforms change. Tracking opportunities grow and diminish. We saw a lot…
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Social Media Marketing for Franchises
By Oliver Brainerd Whenever I think about franchise marketing, I can’t help thinking about the Roman Empire. It’s sort of an over-grand analogy,…
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Marketing for Franchises: How To Grow Your Franchise Empire With Digital Marketing
By Oliver Brainerd Shall we split the party? It’s an important question in several different contexts. And the answer depends on the context.…
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Why Google SMART Campaigns are Not the Way to Go about Flying
By Oliver Brainerd We like automation but not Google SMART Campaigns. Cruise control. Autopilot. Automatic responses. Voicemail. Voice to text. Voice control. Okay, Google!…
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How to Build Backlinks from Scratch, no Kits Needed!
By Oliver Brainerd How to create and build backlinks from scratch. If you’re anything like me, you know several things about backlinks: They make…