Media Company Ads Case Study

BIG Media Google and Meta Case Study

Case Study for Growing a Media Brands Ad Account

Identifying, Validating, and Refining

How High-Touch Ad Management Doubled Daily Sales for a Major Media Brand

From 10–15 Sales a Day to a Steady 25–30

When this major media company came to ARC Creative Co., it was already investing heavily in digital advertising—but its advertising, tracking, and sales systems were not working together.

The company was operating in a highly competitive market with only four major players. It was spending thousands of dollars each day across Google and Facebook, but disabled and inaccurate tracking made it difficult to identify which campaigns were generating real customers.

Google Ads was receiving incomplete conversion information, while the company’s internal CRM and advertising data did not match. Calls and leads were being recorded, but the platforms could not reliably distinguish between existing customers, unqualified inquiries, and newly acquired customers.

As a result, the company was generating approximately 10–15 completed sales per day, despite its substantial advertising budget.

The challenge was not simply to generate more leads. The company needed a steady and predictable flow of qualified opportunities that its sales team could consistently turn into new customers.

Our first priority was correcting the company’s conversion tracking.

Rather than allowing Google to optimize around every phone call or submitted lead, we implemented specialized tracking that connected the company’s internal CRM with Google Ads. Completed sales from the CRM were sent back into Google as conversion data. This allowed Google’s systems to learn which campaigns, searches, advertisements, and customers were producing actual revenue—not merely activity.

This was especially important because the account was operating at a scale of approximately $7,000 per day across Google and Meta advertising.

At that level of spending, even small tracking errors can result in thousands of dollars being directed toward the wrong audiences, keywords, and conversion actions. By feeding confirmed sales data back into Google, we gave the advertising platforms a much clearer picture of the customers the company wanted to acquire.

This was not an account that could be checked once a week.

The media industry was experiencing significant instability caused by an ongoing legal battle involving major companies in the market. Severe storms throughout the United States also disrupted installations for the company’s media packages.

These external factors could quickly affect search demand, installation capacity, call volume, competitor activity, and the number of sales the company could fulfill. To maintain a steady flow of business, we regularly monitored and adjusted the account throughout the day. Budgets, bids, targeting, search terms, campaign allocation, and lead volume had to be evaluated continually. In some cases, adjustments were made hourly to prevent sudden drops or surges in calls and to keep lead flow aligned with the sales team’s capacity.

Our team worked closely with the company’s COO and sales department to evaluate lead quality and identify problems that advertising data alone could not reveal. This collaboration allowed us to determine:

• Whether incoming calls were relevant,

• Whether leads were new prospects or existing customers,

• Which campaigns produced actual closed sales,

• Whether the sales team was receiving the right volume of opportunities,

• Where budgets needed to be increased, reduced, or redirected.

This constant communication created a feedback loop between advertising performance and real sales outcomes.

We managed a broad mix of campaigns across Google and Meta, including:

• Google Search campaigns,

• Performance Max campaigns,

• Demand Gen campaigns,

• AI Max campaigns,

• Facebook and Instagram advertising.

Each campaign type played a different role in maintaining visibility, reaching new customers, and capturing demand. Because the company was one of only four major competitors in its specific market, controlling high-value paid search positions was critical.

Through ongoing campaign restructuring, bid management, keyword optimization, and budget allocation, we helped the company consistently compete for the top advertising positions across its most important searches.

However, maintaining that position required continuous attention. Competitor behavior, platform changes, weather disruptions, legal developments, and shifts in customer demand could change account performance within hours. Instead of relying on one fixed campaign structure, we repeatedly pivoted the advertising strategy as market conditions changed.

Metric

Achievement

Daily Sales Increase

From 10-15 to 25-30 per day (~2X)

Cost Per Sale

Reduced by 35%

Daily Ad Spend Managed

~$7,000 across Google & Meta

Tracking Improvement

Closed sales sent back to Google

Market Position

Dominant paid search visibility

Lead Consistency

Steady flow despite market volatility

Within approximately two months, the company moved from generating around 10–15 sales per day to maintaining a much steadier 25–30 sales per day. This represented roughly a doubling of the company’s daily sales volume.

More importantly, the increase was not built around a short-term promotion or one unusually successful day. The focus was creating a consistent sales engine that could continue operating despite significant volatility in the market.

At the same time, the company’s cost per completed sale decreased by approximately 35%. The improved tracking system allowed advertising budgets to be directed toward the campaigns and customer behaviors most closely connected to closed sales. This reduced wasted spending and improved the value generated from the company’s substantial daily advertising investment.

We managed the account for eight months, continually adapting the campaigns as conditions changed. During this period, the account required far more than routine campaign maintenance.

Large advertising budgets do not automatically produce predictable results. When a company is spending thousands of dollars every day, inaccurate tracking, delayed reactions, and poor communication between marketing and sales can become extremely expensive.

This account required active management, accurate offline conversion tracking, frequent strategic pivots, and close collaboration with the client’s leadership and sales teams. The goal was not simply to generate the largest possible number of leads. It was to produce a steady, manageable flow of qualified opportunities that became completed sales.

That is the difference between managing advertising activity and managing advertising as a revenue system.

ARC Creative Co. works with high-spend advertisers that need more than basic campaign maintenance. We help companies correct broken tracking, connect advertising to real sales data, improve lead quality, and actively manage campaigns around their daily revenue goals.

Schedule a high-spend advertising account audit to identify where your budget, tracking, or campaign structure may be limiting sales.

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