ARC Solution
Paid media for salons and studios, built around the appointment book.
ARC runs Google and Meta Ads for salons, spas and local studios. Success here is not traffic — it is a full book, from people who live close enough to come back.
The problem
A salon does not need reach. It needs a one-mile radius and a full Tuesday.
Most local studio advertising fails by being too broad. Reach is cheap and useless — a booking from someone who will not travel to you is a booking that will not repeat, and repeat is the entire economic model of a salon.
The two platforms do different jobs and most operators use only one. Google catches people already searching for what you do. Meta reaches people nearby who were not looking but will book anyway — and it can geofence tightly enough to only talk to people who genuinely might walk in.
And the constraint is usually the book, not demand. Advertising into a full Saturday while Tuesday sits empty is spending money to make a scheduling problem worse.
Our approach
What we do for a studio
Run Google and Meta as one system
Search captures the people looking; Meta retargets and reaches the radius around you. Run separately, each looks worse than it is.
Geofence to a realistic radius
One and two mile radiuses, not a city. The people who will actually come back live very close to you.
Advertise the gaps, not the peaks
Weighting spend toward the slots that are empty rather than the ones already booked.
Measure bookings, not clicks
Call tracking and booking-widget measurement, so the number that matters is appointments rather than traffic.
The proof
We have done this, and documented it.
Read the situation, the strategy, the work completed, and the result — including the screenshots behind the numbers.
Common questions
Questions we are asked in this market
Google or Meta for a salon?
Both, together. Google captures existing intent, Meta creates it nearby and retargets. Using one without the other leaves the other half of the radius untouched.
How small should our targeting radius be?
Smaller than feels comfortable. For most studios the people who become regulars live within a very short distance, and everything beyond that is paying for one-time visits at best.
We are booked on weekends but empty midweek. Can ads help?
Yes, and that is a better use of budget than more weekend demand. Advertising the gaps is one of the few reliably profitable moves in this category.
What about Instagram organic?
It builds familiarity and credibility, which makes the ads cheaper. As a standalone booking channel it usually disappoints.
Let’s determine whether this is the right growth lever.
Tell us what the business is trying to achieve, what is currently limiting progress, and what has already been attempted.