ARC Insights
Category: Google Ads
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Are Google Smart Campaign Conversions Real? What Dentists Should Check
A pediatric dentist’s Smart campaign reported 868 “call clicks”. Real calls were costing about $200. How to check your own account, and…
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What Does a Salon Booking Cost on Google Ads? Real Numbers From One Salon
A New York salon paid $5.40 per booking action on Google Ads. How to work out your own cost per booked appointment,…
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How to Track Salon Bookings From Google Ads When Your Booking Software Doesn’t Connect to Google Analytics
When salon bookings happen in Vagaro, Boulevard or Fresha, Google Ads can’t see them. Here is how we tracked a New York…
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Local Services Ads vs Google Ads: Which Should a Home Services Business Run?
These two products sit on the same search results page, both say “Ads,” and they work almost nothing alike. Choosing between them…
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What Should a Law Firm Spend on Google Ads?
There is no industry benchmark that answers this, and any agency that gives you a number before asking what a case is…