ARC Insights
Author: Adam Cortez
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Social Media Marketing for Franchises
By Oliver Brainerd Whenever I think about franchise marketing, I can’t help thinking about the Roman Empire. It’s sort of an…
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Marketing for Franchises: How To Grow Your Franchise Empire With Digital Marketing
By Oliver Brainerd Shall we split the party? It’s an important question in several different contexts. And the answer depends on…
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Why Google SMART Campaigns are Not the Way to Go about Flying
By Oliver Brainerd We like automation but not Google SMART Campaigns. Cruise control. Autopilot. Automatic responses. Voicemail. Voice to text. Voice control.…
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How to Build Backlinks from Scratch, no Kits Needed!
By Oliver Brainerd How to create and build backlinks from scratch. If you’re anything like me, you know several things about backlinks:…
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How to Get a Higher Google Ranking and Make Friends with Robots
By Oliver Brainerd Robots are your friends when you want to get a higher google ranking. That’s not a joke. Successful digital…
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Facebook Advertising Strategy, or Sun Tzu’s Window Displays
By Oliver Brainerd A Facebook advertising strategy is why people never go to the mall anymore. Or very rarely, and only when…
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Is Elementor Better Than Divi for World Domination? WordPress Builders Head-to-Head
Divi or Elementor: WordPress design aids, or your choices for future archvillain pseudonyms? Which are they? Let’s find out. Well, it…
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Honeybook Automation for Small-to-Medium Business
In our opinion, every service business needs Honeybook automation to streamline their business. A customer relationship management system is exactly what it…
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Turn Followers into Clients without Using Black Magic! (Mostly)
It may seem difficult to turn followers into clients, but we have some pointers. When marketing works, it can look like black…
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Google Ads vs. Facebook Ads, a Debate as Old as Pepsi or Coke
by Oliver Brainerd I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my…