ARC Insights
Author: Adam Cortez
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Local Services Ads vs Google Ads: Which Should a Home Services Business Run?
These two products sit on the same search results page, both say “Ads,” and they work almost nothing alike. Choosing between them…
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What Should a Law Firm Spend on Google Ads?
There is no industry benchmark that answers this, and any agency that gives you a number before asking what a case is…
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Mastering Franchise Marketing: The Crucial Role of Paid Advertising
In our previous blog, we discussed the Five marketing areas that franchise businesses should familiarize themselves with and shouldn’t ignore. In this…
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Leveraging Email Marketing for Franchise Businesses
If you’re a franchise business looking to boost your marketing efforts, don’t overlook the power of email marketing. With its ability to…
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How Franchises Can Unleash the Power of Social Media
In our series, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of social media management for franchise…
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4 Reasons & Ways To Focus On Local SEO For Franchise Businesses
In our previous blog, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of local search engine optimization…
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Five Marketing Areas That A Franchise Business Shouldn’t Ignore
Franchise businesses operate under a proven business model that has been successful in various locations. However, each franchise unit still needs to…
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Join Us At IFA 2023 in Las Vegas
The International Franchise Association (IFA) is an organization that provides resources and support to franchisors and franchisees. This February, ARC Creative Co…
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Marketing During a Recession, or a Bagel (if you know, you know)
In this article you’ll learn: Why you shouldn’t pull your marketing budget during a recession (the lesson of Moxie) The kinds…
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Franchise Ads in 2023
By Oliver Brainerd The world of digital marketing is constantly evolving. Ad platforms change. Tracking opportunities grow and diminish. We saw…