ARC Insights
Useful thinking for leaders responsible for growth.
ARC publishes practical guidance on acquisition, authority, conversion, technology, measurement, and marketing operations. Content should help readers make better decisions—not exist only to target a keyword.
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How Franchises Can Unleash the Power of Social Media
In our series, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of social media management for franchise businesses. In…
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4 Reasons & Ways To Focus On Local SEO For Franchise Businesses
In our previous blog, Five Marketing Areas That A Franchise Business Shouldn’t Ignore, we highlighted the importance of local search engine optimization (SEO) for…
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Five Marketing Areas That A Franchise Business Shouldn’t Ignore
Franchise businesses operate under a proven business model that has been successful in various locations. However, each franchise unit still needs to promote its…
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Join Us At IFA 2023 in Las Vegas
The International Franchise Association (IFA) is an organization that provides resources and support to franchisors and franchisees. This February, ARC Creative Co is proud…
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Marketing During a Recession, or a Bagel (if you know, you know)
In this article you’ll learn: Why you shouldn’t pull your marketing budget during a recession (the lesson of Moxie) The kinds of marketing…
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Franchise Ads in 2023
By Oliver Brainerd The world of digital marketing is constantly evolving. Ad platforms change. Tracking opportunities grow and diminish. We saw a lot…
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Social Media Marketing for Franchises
By Oliver Brainerd Whenever I think about franchise marketing, I can’t help thinking about the Roman Empire. It’s sort of an over-grand analogy,…
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Marketing for Franchises: How To Grow Your Franchise Empire With Digital Marketing
By Oliver Brainerd Shall we split the party? It’s an important question in several different contexts. And the answer depends on the context.…
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Why Google SMART Campaigns are Not the Way to Go about Flying
By Oliver Brainerd We like automation but not Google SMART Campaigns. Cruise control. Autopilot. Automatic responses. Voicemail. Voice to text. Voice control. Okay, Google!…
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How to Build Backlinks from Scratch, no Kits Needed!
By Oliver Brainerd How to create and build backlinks from scratch. If you’re anything like me, you know several things about backlinks: They make…
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How to Get a Higher Google Ranking and Make Friends with Robots
By Oliver Brainerd Robots are your friends when you want to get a higher google ranking. That’s not a joke. Successful digital marketing, like…
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Facebook Advertising Strategy, or Sun Tzu’s Window Displays
By Oliver Brainerd A Facebook advertising strategy is why people never go to the mall anymore. Or very rarely, and only when they have…