ARC Insights
Useful thinking for leaders responsible for growth.
ARC publishes practical guidance on acquisition, authority, conversion, technology, measurement, and marketing operations. Content should help readers make better decisions—not exist only to target a keyword.
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Boutique Creative Agency vs. Large Marketing Agency: Which Is Right for You?
Boutique Creative Agency vs. Large Marketing Agency: Which Is Right for You? You've got a budget set aside for marketing, a shortlist of agencies…
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B2B SaaS Facebook Ads Case Study: A Guide to Evaluating Results and Building Your Own Playbook
Type "b2b saas facebook ads case study" into Google and you'll get a stack of agency write-ups, each claiming a different client hit a…
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SEO Agency in the USA: What Actually Sets a U.S.-Based Team Apart
Search "SEO agency" and you'll get thousands of options — freelancers in six different time zones, offshore firms promising rock-bottom rates, and agencies scattered…
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Marketing for Accountants: A Complete Guide to Attracting and Retaining Clients
Marketing for Accountants: A Complete Guide to Attracting and Retaining Clients Referrals built most accounting firms. But referrals alone won't fill your pipeline the…
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What Is E-E-A-T in SEO and How Does It Affect Your Rankings?
Google doesn't tell you exactly why one page outranks another, but it does tell you what it's looking for — and that's where E-E-A-T…
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Google Ads Case Study for a Dental Clinic: How to Read One (and Build Your Own Playbook)
Google Ads Case Study for a Dental Clinic: How to Read One (and Build Your Own Playbook) Search "google ads case study for a…
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How to Evaluate a Social Media Marketing Agency Before Signing a Contract
Signing with a social media marketing agency is a bigger commitment than most business owners realize. You're not just buying a few posts a…
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SEO for Chiropractors: A Complete Guide to Ranking Higher and Filling Your Schedule
SEO for Chiropractors: A Complete Guide to Ranking Higher and Filling Your Schedule If you run a chiropractic practice, you already know most new…
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SEO, AEO and GEO for Small Businesses: A Beginner’s Guide to Getting Found
The short version of our beginner’s guide to getting found on Google and named by AI assistants, with the full 13-page guide as a…
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Where ChatGPT, Gemini, Claude and Perplexity Get Their Agency Recommendations: 207 AI Answers, Studied
We asked ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews who a small business should hire, 207 times. Here is what they cite.
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Are Google Smart Campaign Conversions Real? What Dentists Should Check
A pediatric dentist’s Smart campaign reported 868 “call clicks”. Real calls were costing about $200. How to check your own account, and what to…
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What Does a Salon Booking Cost on Google Ads? Real Numbers From One Salon
A New York salon paid $5.40 per booking action on Google Ads. How to work out your own cost per booked appointment, and what…