ARC Insights
Useful thinking for leaders responsible for growth.
ARC publishes practical guidance on acquisition, authority, conversion, technology, measurement, and marketing operations. Content should help readers make better decisions—not exist only to target a keyword.
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Marketing for Franchises: How To Grow Your Franchise Empire With Digital Marketing
By Oliver Brainerd Shall we split the party? It’s an important question in several different contexts. And the answer depends on the context.…
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Why Google SMART Campaigns are Not the Way to Go about Flying
By Oliver Brainerd We like automation but not Google SMART Campaigns. Cruise control. Autopilot. Automatic responses. Voicemail. Voice to text. Voice control. Okay, Google!…
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How to Build Backlinks from Scratch, no Kits Needed!
By Oliver Brainerd How to create and build backlinks from scratch. If you’re anything like me, you know several things about backlinks: They make…
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How to Get a Higher Google Ranking and Make Friends with Robots
By Oliver Brainerd Robots are your friends when you want to get a higher google ranking. That’s not a joke. Successful digital marketing, like…
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Facebook Advertising Strategy, or Sun Tzu’s Window Displays
By Oliver Brainerd A Facebook advertising strategy is why people never go to the mall anymore. Or very rarely, and only when they have…
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Is Elementor Better Than Divi for World Domination? WordPress Builders Head-to-Head
Divi or Elementor: WordPress design aids, or your choices for future archvillain pseudonyms? Which are they? Let’s find out. Well, it could be…
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Honeybook Automation for Small-to-Medium Business
In our opinion, every service business needs Honeybook automation to streamline their business. A customer relationship management system is exactly what it sounds like:…
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Turn Followers into Clients without Using Black Magic! (Mostly)
It may seem difficult to turn followers into clients, but we have some pointers. When marketing works, it can look like black magic, because…
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Google Ads vs. Facebook Ads, a Debate as Old as Pepsi or Coke
by Oliver Brainerd I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my mind.” In…
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Types of Email Marketing to Add to Your Marketing Toolshed
by Oliver Brainerd Marketing is like your granddad’s toolshed. It’s full of a zillion fiddly tools, maybe crowded together in a messy pile…
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How Often To Send Email Marketing Campaigns
by Oliver Brainerd Have you ever watched a Star Trek fan and a Star Wars fan really get into it? Two people,…