ARC Insights
Useful thinking for leaders responsible for growth.
ARC publishes practical guidance on acquisition, authority, conversion, technology, measurement, and marketing operations. Content should help readers make better decisions—not exist only to target a keyword.
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How to Get a Higher Google Ranking and Make Friends with Robots
By Oliver Brainerd Robots are your friends when you want to get a higher google ranking. That’s not a joke. Successful digital marketing, like…
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Facebook Advertising Strategy, or Sun Tzu’s Window Displays
By Oliver Brainerd A Facebook advertising strategy is why people never go to the mall anymore. Or very rarely, and only when they have…
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Is Elementor Better Than Divi for World Domination? WordPress Builders Head-to-Head
Divi or Elementor: WordPress design aids, or your choices for future archvillain pseudonyms? Which are they? Let’s find out. Well, it could be…
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Honeybook Automation for Small-to-Medium Business
In our opinion, every service business needs Honeybook automation to streamline their business. A customer relationship management system is exactly what it sounds like:…
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Turn Followers into Clients without Using Black Magic! (Mostly)
It may seem difficult to turn followers into clients, but we have some pointers. When marketing works, it can look like black magic, because…
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Google Ads vs. Facebook Ads, a Debate as Old as Pepsi or Coke
by Oliver Brainerd I believe it was Napoleon Bonaparte who said, “I’m a Pepsi man, and nobody can change my mind.” In…
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Types of Email Marketing to Add to Your Marketing Toolshed
by Oliver Brainerd Marketing is like your granddad’s toolshed. It’s full of a zillion fiddly tools, maybe crowded together in a messy pile…
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How Often To Send Email Marketing Campaigns
by Oliver Brainerd Have you ever watched a Star Trek fan and a Star Wars fan really get into it? Two people,…
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Welcome Email Sequences and Why Your Netflix Queue Has Unfinished Shows
by Oliver Brainerd If you’re anything like me, you occasionally skim through your Netflix queue and discover about seventy zillion shows and movies…
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Content for Email Marketing and Managing Your Robot Army
by Oliver Brainerd Do you remember email chains? Those emails you’d get sometimes with six gazillion “fwd:”s in the subject line, and then…